SUSTAINABILITY + ETHICAL PRACTICES


As a business, we have a responsibility to do what we can in order to protect our planet and the people living on it. At aim’n we set our standards high to only work with suppliers that align with our values. It’s so important for us that our products are made in an ethical, environmentally friendly ways and that we are in control of the full supply chain.


We’re not a fast fashion brand - we make long-lasting, high-quality products. All our materials are ethically sourced and most come from local sources close to our factories.

Our custom-made Polyester/Spandex mix fabric (both dyes and sublimation) has passed the REACH test to ensure high fabric quality with harmless substances.

There is ongoing work and development to have products partly made from recycled material. Tights and bras made of 73% recycled polyester are currently in the making and are on track to be available in June 2020.

Most of our products are manufactured in southern and middle-east China where living standards are higher than in other parts and keep increasing. In order to maintain a high standard of working conditions, quality of products and remuneration, we do regular visits to our factories. Our in-house Production Manager and Quality Controllers make sure that everything we do is according to our criteria and standards. With a team based in China, we feel really comfortable in having control in everything we do. 

Our main suppliers hold a high standard in general and have documented reports of BSCI (Business Social Compliance Initiative) and SGS (Société Générale de Surveillance) from external audits. We strive to build close and long-lasting relationships with two-sided communication and mutual respect. 

Its a win-win co-operation between aim'n and suppliers as we apply Swedish standards to our manufacturing partners which help suppliers to re-organise the production line and raise their awareness of top quality, advanced R&D team, complete QC process, better working environment. As aim'n is growing, suppliers also accommodate us and grow with us along the way.

There is ongoing work and development with our suppliers to make production more sustainable and efficient. All product reclamations are tracked and reported in order to identify what can be improved to keep the highest quality of manufacturing on every single piece.


Our ambition is to ship all products by sea and rail and to avoid imports by air as much as possible. Today we ship our products from production in China to our warehouse in New Zealand, on average 85% by boat and 15% by air (2019). Imports to our warehouse in Sweden are on average 80% boat/train and 20% air (2019). 

Future aim: 95% of imports to be transported by boat & rail by the end of 2020.




Our packaging standards start from when our products are shipped from China. We always optimize space so have cartons fully packed and use as little materials as possible. 

Our products are sent out to our #aimntribe in compostable bags made from sustainably sourced plants. They can also be reused as they have double seals so if you need to return any products, they can be returned in the bag you got them in, eliminating the need for another plastic bag.

Our ziplock bags that our products are packed in, are designed to be reused. They  are really handy for organising and protecting clothing when travelling, storing knick-knacks around the house and stashing sweating gear in your bag after a workout. If you have any more uses for these, please post on your social media as we love sharing them with the #aimntribe!

Future aim: Our ziplock bags will soon be made of 100% recycled plastic that can be reused or recycled over and over again.


We strive to always consider the most environmentally friendly options as the basic foundation. It's not only good for customers, but also good for our beautiful planet <3