Our story

AIM HIGH & DREAM BIG!
aim’n is a Swedish activewear brand founded by women, for women. Our aim is to inspire & motivate women around the world to choose an active lifestyle and make them believe in themselves & their dreams.
What's your aim?
/ Tekla & Helen


OUR STORY 

In autumn 2013 we got tired of wearing dull and uninspiring sportswear while doing the activities we love: surfing, kitesurfing, yoga, running and the good old gym workout. The dream of aim’n was born to boost and motivate ourselves and others with our happy pants, up-to-date designs and prints inspired by our environment and things we like.


Tekla and Helen - two happy, creative girls with big dreams from Sweden. 


When we shared our dream with others, we got laughed at and told to better stop before losing all our money. This only triggered us to show them and the world that you can achieve anything you put your mind to. Confident and determined we continued to work on our dream. Our first collection was released May 1, 2014, and sold out within 4,5 hours (!!!)

Six years later today, we are a global brand that has sold products in more than 160 countries and operates from two hubs: Halmstad, Sweden, and Tauranga, New Zealand. We have well over 300,000 satisfied customers and (best of all) a huge #AIMNTRIBE of happy, inspiring aim'n girls all over the world that has grown each day since we started.

We believe that aim’n high and having big dreams can take you wherever you want in life! Believe in yourself and your dreams.


"Identify your true dreams and follow your heart. I believe that EVERYONE has the right to live their dream life; that EVERYTHING is possible if you have the right mindset. We are all different, but there is always a way to live your dreams."

 
"For me aim’n is not only about creating sportswear (which I love, because I’ve always dreamt of being a designer), it’s also about spreading aim’n love and awareness. We hope we can inspire you to a more positive mindset and make you identify what YOUR heart is really telling you; and remind you that you can do it, no matter what anyone else says."

OUR AIM 
We aim to create a happy life, fulfill dreams, and work with our biggest passions. We want to inspire, motivate, and impact others to follow their own dreams. We strongly believe that success comes from happiness and not the other way around. 

At aim’n we strive to see a world where people are happy, healthy, being their best self and living their dream lives by nourishing their body, mind and soul.

WHY DREAMS?
We are convinced that once you have identified your true dreams, and take deliberate action towards them, your dreams become reality. No worthwhile goal or dream just happens from nothing - it is a result of your commitment and dedication to strive for something great. With a positive mind set, and a belief in yourself and your abilities, fulfilment and happiness are inevitable. 



OUR NAME 
We want to remind people what they are aiming to achieve, what their own dreams are and empower them to constantly strive towards those. 

aim’n comes from the word ‘aim’ - to constantly strive. aim’n is a slang for aiming and is pronounced “aim-in”.  

#AIMNTRIBE
- A tribe of women who empower each other to live an active lifestyle; who remind each other to believe in themselves and their dreams no matter what people say. It's our community of women worldwide who support one another to be their best self. Everyone can join our tribe. 

#aimn #aimntribe

HAPPY PANTS & DREAM REMINDERS

We provide lifestyle products with unique and innovative designs together with the highest comfort, quality and function. Our intention is to make you feel confident, beautiful, happy, and awesome while you do the things you love. We call our pieces happy pants and dream reminders, because we want them to be a reminder of what your are aiming at and the dreams you want to fulfil, every time you wear them.  

The aim’n style is a mix of bold, playful & confident garments with a feminine touch. We are inspired by our everyday environment that challenges us and makes us feel alive.